Labeling or Product Labeling Concept

Labeling, product labeling or Tagging in marketing means “any written or graphic on the packaging of a product or on an independent label.” It refers to any printed material, written or graphic that is present in the plaque, which normally accompanies the food, (or elsewhere) or is displayed near that category, with the purpose of promoting or selling that product. Labeled part of any simple labels attached to the product, or complex graphics, which are part of the package. In addition to the various functions performed by a label, is to help identify the product or brand. The label, in addition to simply saying the name of the product or brand, I can say many things like your date of production, the manufacturer, specifications, a mini-guide, etc and safety precautions and graphics used on multiple tags promote the product.

Transmission of Information

As mentioned above, the labels may contain useful information about the product, such as how to use, recycling, transport, handle, or sometimes how to get rid of it out. Besides this, the government and some other organs also require information on some food products, media and chemicals for the label of these serve the cause in particular.

Purpose of Labeling the product or Service

Marketing

Without doubt, this is the fundamental purpose as labels are used to motivate potential customers to buy the product. Adequate communication through the use of visual and creative graphics, and sophisticated physical design, you can add to the particular cause.

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Convenience

Labeling or Tags that both consumers and providers – comfortable enough to identify the product at a glance if the provision, selection, use, etc.