Levels of Market Segmentation

Niche Marketing

A niche is a more closely defined group, it is dividing the segment in to sub segment and it can be divided by identifying the distinct trait of consumer which might need special combination of benefits this sub segments are made for those consumers whose needs and wants are not satisfied.

Local Marketing

Local marketing focus on brands and promotion to the needs and wants of local consumer and design marketing program according to the need of local consumer groups cities, neighborhoods and even specific stores.

Individual Marketing

Individual marketing focus on satisfying the needs and wants of individual customer it’s also know as one-to-one marketing and customized marketing it’s the segmentation level where seller offer customized product to the consumer in other words a product according to the needs and preference of consumer.