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<h4><strong>Behavioral segmentation</strong></h4>
<p align="justify">Dividing the market into groups based on consumer knowledge,usage pattern,response,price sensitivity,brand loyalty and benefit sought.</p>
<h3><strong>Business Market Segmentation</strong></h3>
<p align="justify">Many of the market segmentation bases can be applied to industrial market but some of the bases which are different are the following.</p>
<p align="justify"><strong>Operating Variables</strong> &#8211; based on technology,user-nonuser status and customer capabilities.</p>
<p align="justify"><strong>Customer type</strong> &#8211; based on factors such as organization size,industry,organizations structure(Centralized or Decentralize).</p>
<p align="justify"><strong>Buyer Behavior</strong> &#8211; based on Such as loyalty to supplier,usage pattern and order size.</p>
<p align="justify"><strong>Situational factor</strong> &#8211; Such as Urgency of deliver and specific application.</p>
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<h3>Advantages of Segmentation</h3>
<p align="justify">-Organization is focused toward relative segments.</p>
<p align="justify">-Less marketing expense.</p>
<p align="justify">-Selecting proper segments result in high profits.</p>
<p align="justify">-Organization closely examine needs and wants of customers.</p>
<p align="justify">-Customer satisfaction survey is easy to conduct.</p>
<p align="justify">-Better customer service can be provided to product users.</p>
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