Marketing Philosophies

Selling concept

This concept focus on organization profits by putting efforts on sales and distribution of product. This concept says, customer will buy the product as long as selling efforts are made by organization. Organization following this concept forgot that selling product one time to customer will generate profits for small span of time.

Marketing concept

At last, innocent customers areconsidered in marketing concept, developing the products which fulfills the needs and wants of customers is the main theme of marketing concept. Marketing is all about satisfying customers for retaining long term relationship results in long term profits.

The big names like Dell computers, Microsoft, Oracle, Procter & Gamble truly practicing marketing concept which is win-win situation for both organization and customers.

Societal Marketing Concept

Marketing concept happy the customers by fulfilling their needs and wants but without taking society well being into consideration. Societal marketing concept tells the organization to offer the products which satisfy or surprise  the customers and also think for society well being.

Factors like pollution, population and health issues are the main societal issues which normally ignored in marketing concept. If we take the example of fast food restaurant offering burgers according to customer taste but what if it contains heavy amount of calories which raise serious health issues. Fast food restaurant offering tasty burgers with low fats is thinking about customers needs andwant  and well being of society.