Nike Marketing Plan

Company Introduction

Nike is well known brand for the apparels and athletic shoes and is the world’s leading supplier of sports related products in specific.  The major portion of the athletic shoe and accessory market is withheld by the company by owning the share of 47 %. The initial name for the country at the time of its establishment was Blue Ribbon; however it converted to Nike in 1978.  The success story of Nike is because of its innovative design, wise marketing strategies and production.

Statement of the Marketing Goal

The main goal around which the marketing strategy of the company spins is to lead the world’s sports industry and to become pilot producer of fitness products around the globe.

Nike SWOT Analysis

Nike Strengths

• The company has commendable competitive tendencies.

• The wide range of product design with a wide innovations being introduced time to time.

• The company Logo enhances the recognition of the brand world wide.

• The quality standards are accompanied with affordable prices.

• The company’s leading articles are present in all the leading markets around the globe.

Nike Weaknesses

• Company while addressing the sports goods at it main focus is unable to adjoin diversity to its products.

• The company’s retailers are not specified making the retailers sensitive about the pricing issue of the articles.

• Sizes are also limited according those size ranges that experiences maximum sales.

Nike Opportunities

• The United State’s economic backdrop will positively affect the company’ industry-wide growth as per sales of sports goods and apparel.

• The Universal trends of sports participation and exercising have increased the trend of making the casual apparels part of the wardrobe.

• The fierce competition among the leading industries makes them sensitive about their niche appraising the standards.

• Availability of leather at cut costs makes the price adjustment competitive.

• The e-marketing and merchandising is responsible for profit increase as the company dealings are direct and middle distributor is exempted from the dealings.

Nike Threats

• The differentiating line has become necessary for the companies to be marked as the sports good and apparel industry has reached the saturation level with maturity hosting more or less similar product line.

• The United States economical set back that has resulted from inflation would affect the spending percentage of the customers inversely.

• The lack in innovation may lead the targeted customers to roam about the market for the unconventional products.

Who are competitors?

The major competitors that are giving a strong edge competition to Nike includes;

• Reebok (toughest competitor to Nike)

• Adidas

• Converse

• New Balance

Marketing Objectives for the Project

The company’s marketing objectives are defined over two divisions that are long term objectives and short term objectives. Long term objectives includes enhancement of market share among the rising economies with a special focus to Asia Pacific region in the span of 5 years with annual share rise between 25 to 30%.  The short term objective focuses on up to 275 of increase in market share for the running fiscal year.

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