Nike SWOT Analysis

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p>•It was charged with the violation of overtime and minimum wage rates in Vietnam&comma; 1996&comma; that was seen as having poor working conditions&comma; and that it was also charged for exploiting cheap workforce overseas&period;<&sol;p>&NewLine;<p>•Nike was also reported to have applied child labor in Pakistan and Cambodia to produce soccer balls&period;<&sol;p>&NewLine;<p>•It was positioned as a subject of criticism by anti-globalization groups due to its unruly and exploited manner that was quite a disaster for its reputation&period;<&sol;p>&NewLine;<h3>Opportunities<&sol;h3>&NewLine;<p>•The brand is sternly defended by its owners who believe that Nike is not a fashion brand&comma; however&comma; a large number of consumers wear Nike product because they derive a fashion trend rather than to participate in a sport&period; It is mostly argued that in youth culture&comma; Nike is a fashion brand which also creates opportunities for Nike since its products would become outdated before even the product wears out i&period;e&period; consumers will feel the need to replace the product with a newer trend&period;<&sol;p>&NewLine;<p>•There are many international regions that still need tapping and there is need for sportswear and with Nike’s strong global brand recognition&comma; it can initiate in many markets that have the disposable income to spend on high value sports goods&period;<&sol;p>&NewLine;<p>•Nike gives a lot of effort on its corporate marketing mainly through the promotion of corporate brand and sponsorship agreements&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<h3>Threats<&sol;h3>&NewLine;<p>• Nike is exposed to the international nature of trade so it sells its product in different currencies which destabilizes the costs and margins for profits over long periods of time&period; This type of exposure may make Nike to be manufacturing and&sol;or selling at a loss&comma; although that is not the case for a giant as itself&period;<&sol;p>&NewLine;<p>•The market for sports shoes and sportswear is quite competitive&semi; the competitors are constantly developing alternative brands and techniques to take away Nike&&num;8217&semi;s market share&period;&lbrack;linkunit&rsqb;<&sol;p>&NewLine;<p>•Consumers are constantly shopping around for a better deal that conveys a good quality and if one store charges a higher price for the products&comma; the consumer would try to seek a better deal of the same product in the premises that delivers the same value but cheaper of the two&comma;this type of price sensitivity among the consumers is a potential threat to Nike&period;<&sol;p>&NewLine;<p>•The textile industry unpleasantly upsets the atmosphere&comma; and therefore the organization is constantly struggling to retain its eco-friendly reputation&period;<&sol;p>&NewLine;<p>•A recession may lead to job shortages in most of Nike’s worldwide branches&period;<&sol;p>&NewLine;<p>•The organization has experienced many adverse publicity feedbacks due to its widespread advertising&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;