Categories: Marketing

Product Life Cycle

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<h3>Maturity Stage<&sol;h3>&NewLine;<p align&equals;"justify">In this stage customer sales reach to saturation level&comma; competitors come up with the aggressive strategies which directly impact organization growth rate&period; At this stage organization take critical decision of changing pricing&comma; modifying product to differentiate their product from competitors&period;<&sol;p>&NewLine;<p align&equals;"justify">Sales of product already reach to saturation level increase in market share is pretty much difficult so company just focus to retain market share to continue the inflow of cash&period; Every organization wishes that their product stay for long time on this stage&period;<&sol;p>&NewLine;<h3>Decline Stage<&sol;h3>&NewLine;<p align&equals;"justify">This stage is sort of bad news for organization&comma; at this stage product sales decline result in minimum or no profit margin&period; Marketing manager have to take the decision whether to go with this product means to harvest or divest the product&period;<&sol;p>&NewLine;<p align&equals;"justify">At each stage marketing management have to take decision about the marketing mix&period; Best marketing mix can gives fruitful results to organization in the form of revenues and profits&period;<&sol;p>&NewLine;<p align&equals;"justify">&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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