Categories: Marketing

Product Pricing Strategies

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<h4><strong>Product Line Pricing<&sol;strong><&sol;h4>&NewLine;<p align&equals;"justify">Same product with different features the price is kept on the bases of the cost difference between the products in product line and customer evaluation of features and competitor prices&period; For example Sony offering different television with different features at different prices&period;<&sol;p>&NewLine;<h4><strong>Optional Product Pricing<&sol;strong><&sol;h4>&NewLine;<p align&equals;"justify">It’s the pricing of the main product with the accessories or optional product for example car with power window CD changer and car without power window and CD changer&period;<&sol;p>&NewLine;<h4><strong>Captive Product Pricing<&sol;strong><&sol;h4>&NewLine;<p align&equals;"justify">Pricing of the product which must be used with the main product for example films must be use with VCR&comma; CD must be use with CD player etc&period;<&sol;p>&NewLine;<h4><strong>Product Bundle Pricing<&sol;strong><&sol;h4>&NewLine;<p align&equals;"justify">Making the bundle of different product and price the bundle at a reduce price&period; It is basically for selling the slow moving items&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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