Categories: Marketing

Products VS Services

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">Products are the tangible entities which are offered in the market by Organization to fulfill the needs&comma; wants and demands of the customers&period; Products are tangible products in the market which customers purchase from market to satisfy needs or wants&period; Customers always view the product in the form of bundle means the set of benefits customers get after purchasing the product&period; The product bundle include complementary elements like warranty&comma; information and etc&period;<&sol;p>&NewLine;<p align&equals;"justify">Services are intangible entities which are offered in the marketing by Organization with product or separately&period; The objective of service remain similar to product fulfilling wants or demands of customers&period;<&sol;p>&NewLine;<p align&equals;"justify"><strong>Kotler definition of Service is<&sol;strong><&sol;p>&NewLine;<p align&equals;"justify">&&num;8220&semi;<em> Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of any thing&&num;8221&semi;<&sol;em><&sol;p>&NewLine;<p align&equals;"justify">According to American survey products failure rate is higher than service failure rate that&&num;8217&semi;s the reason we can see lots of services are being offered to customer in the market in 20th century&period; Telecommunication&comma; education and banking are the most growing industries in services sector&period;<&sol;p>&NewLine;<p align&equals;"justify">&NewLine;<p align&equals;"justify">&NewLine;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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