RBV – Resource Based View

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<h3 align&equals;"justify">Purpose and benefits of RBV<&sol;h3>&NewLine;<p align&equals;"justify">&lbrack;linkunit&rsqb;The purpose of the above resource based view of the firms is to attain competitive advantage over the competitors through capitalizing upon internal resources and competencies and their relative strengths&period; Though achieving a competitive advantage is a difficult job but sustaining the competitive advantage is more challenging than attaining it&period; The resources and capabilities need to be continuously upgraded and improved to ensure sustainable competitive advantage over the competitors and new entrants in the long run&period;&lbrack;large&rsqb;<&sol;p>&NewLine;<p align&equals;"justify">The discussion reveals that resource based view of the firm enables it to put a barrier on the imitation of the resources and competencies&period; It also enables the firm to continue the process of developing future resources and capabilities which bestows to remain a market leader for indefinite period&period;<&sol;p>&NewLine;<h3>Criticism on RBV<&sol;h3>&NewLine;<p align&equals;"justify">Like other theories RBV theory is also under criticism by some professionals&period; They are of the view that RBV unnecessarily compels the management to keep focus on internal resources and role of product markets often ignored&period; Such focus and ignorance can not result in sustainable competitive advantage&period; Critics are further of the view that RBV theory has limited and narrow implications&period; The practicability of the theory is also criticized that it in fact impossible to find a resource which fulfill the criteria as described in the process of Resource based view&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;