There are different type of objectives organization can define as mentioned in the following examples.
Market Share Objectives – We need to increase our products market share by 10% by 2010.
Expansion Objectives – The number of employees will be increased from 500 to 700 by next year.
Profit Objectives – An objectives can be to increase the profit by 20%.
Benchmark Objectives – An objectives to meet the standards of ISO, Six Sigma etc.
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