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<p>Following are the Strengths, Weakness, Opportunities and Threats of the Southwest Airline.</p>
<h3>Strengths</h3>
<p>• Southwest Airlines is known to be one of the major low cost airline leaders and an initiator in being a low cost carrier.</p>
<p>• According to the number of passengers, Southwest has been termed as the largest airline in the world.</p>
<p>• It has quite a diversified management, which makes it more efficient in handling crisis.</p>
<p>• As the initiator for being a low cost carrier, it managed to score a lot of revenue.</p>
<p>• It is known to be the third largest fleet for carrying passengers in the aircraft industry all over the world.</p>
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<p>• By posting a profit for the 36th consecutive year in January 2009, it is known to be one of the most profitable airlines in the industry.</p>
<p>• The Short trips that were without any frills were one of the major reasons for Southwest’s popularity.</p>
<p>• It has a simple fare structure, and it is one of the basic reasons which made this company successful.</p>
<p>• It has a positive organizational culture and encourages a positive and warm employee culture.</p>
<p>• It gives the option to the customer to change reservations without paying any additional costs.[sky]</p>
<h3>Weaknesses</h3>
<p>• It has not offered any segmented seating i-e. There is no business class or 1st class seating arrangement.</p>
<p>• Most of the employees are members of the employee union.</p>
<p>• Carries an insignificant amount of cargo/freight.
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