SPACE Matrix of Coca-Cola Company

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">The Strategic Position and Action Evaluation Matrix commonly &lpar;SPACE Matrix&rpar; is one of the important tools to assess the company and its environment&period; It has four quadrants and each quadrant indicates which strategy a firm should adopt i&period;e&period; competitive&comma; aggressive&comma; conservative&comma; or defensive in a current position&period;&&num;160&semi; X axis of the SPACE Matrix contain internal dimensions &lpar;Competitive Advantage &lpar;CA&rpar; and Financial Strengths &lpar;FS&rpar;&rpar; and Y-axis contain external dimensions &lpar;Industry Strengths &lpar;IS&rpar; and Environmental Stability &lpar;ES&rpar;&rpar;&period; These four dimensions are the most important determinants of a firm&&num;8217&semi;s overall strategic position&period; Each dimension holds many factors from EFE&comma; IFE&comma; and SWOT Analysis etc&period; <&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>How to Construct Space Matrix&quest;<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<p align&equals;"justify">&NewLine;Following are some of the important steps involved in the construction of Space Matrix&period;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">Choose a set of variables to define industry strength &lpar;IS&rpar;&comma; Environmental stability &lpar;ES&rpar;&comma; Competitive advantage &lpar;CA&rpar;&comma; and financial strength &lpar;FS&rpar;&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Assign numerical values to all the variables of FS and IS ranging from &plus;1&lpar;worst&rpar; to &plus;6 &lpar;best&rpar;&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Assign numerical values to all the variables of ES and CA ranging from -1&lpar;best&rpar; to -6 &lpar;worst&rpar;&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Calculate the scores for CA&comma; ES&comma; FS&comma; and IS&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Plot the average for CA&comma; ES&comma; FS&comma; and IS on the appropriate axis&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Now add the two scores on the Y-axis and plot the resultant point on Y&period; Similarly add the two scores on the x axis and plot the resultant point on X and Plot the intersection of the new XY point&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Sketch a directional vector from the origin of the SPACE Matrix through the new intersection point&period; The vector shows the type of strategies recommended for the organization&colon; competitive&comma; conservative defensive&comma; and aggressive&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<p align&equals;"center"><strong>SPACE Matrix of Coca &&num;8211&semi; Cola Company<&sol;strong><&sol;p>&NewLine;<p> <a href&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2010&sol;11&sol;image5&period;png"><img style&equals;"border-right-width&colon; 0px&semi; display&colon; block&semi; float&colon; none&semi; border-top-width&colon; 0px&semi; border-bottom-width&colon; 0px&semi; margin-left&colon; auto&semi; border-left-width&colon; 0px&semi; margin-right&colon; auto" title&equals;"image" border&equals;"0" alt&equals;"image" src&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2010&sol;11&sol;image&lowbar;thumb5&period;png" width&equals;"500" height&equals;"331" &sol;><&sol;a> <&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Space Matrix Calculations<&sol;h3>&NewLine;<p>ES Average Score &equals; -1&period;83 &plus; Average FS Score &lpar;&plus;5&period;00&rpar; &equals; &plus;3&period;17<br &sol;>&NewLine;Average CA Score &equals; -1&period;50 &plus; Average IS Score &lpar;&plus;5&period;00&rpar; &equals; &plus;3&period;50&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;