Starbucks Corporation is an international coffee chain based in Seattle,Washington, United States. Starbucks is the leading coffeehouse company in the world, with 16,635 stores in 49 countries, including 11,068 (6,764 Company Owned, 4,304 Franchised) in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan.
· Starbucks is the market leader in the coffee Market.
· It has 16,635 stores in different countries including 11068 in United States.
· Customers are satisfied with the quality and taste of Coffee.
· High brand equity.
· Operating in 40 countries worldwide.
· Huge number of employees’ approx 13 thousand.
· Financial conditions of the company are good
· Company is expanding with speedy pace; it has opened 900 in US during the year 2009.
· Starbucks coffee shops locations are at convenient places like library, shopping malls and etc.
· Customer service is excellent.
· High brand awareness.
· Starbucks making their business more environmental friendly.
· Pricing are higher as compared to the competitors.
· High operating cost
· The business profits are highly dependent on coffee product.
· Closed numbers of stores in different countries during year 2008-2009.
Page: 1 2
Microsoft Corporation also known as MS is one of the biggest multinational technology-based company in…
The article is based upon in-depth analysis of Fast Food Industry of Australian Region with…
The paper presents detailed overview about the Apple Inc. analysis on the parameters set by…
The purpose of this research paper is to develop a marketing plan for the Thomson…
1. As applicable to other department managers, a human resources manager invigilates the departments and…
The purpose of the present article is to formulate a work allocation flow chart of…
View Comments
This is a great post! Where can I find more information? Thanks a lot!