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Amazon has to invest in upholding the customer beliefs which will endorse the customer&#8217;s loyalty towards the company.</div>
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<div align="justify">Expanding into technology is desired for all phases of interface with the buyers which will enhance company&#8217;s credibility. </div>
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<div align="justify">Ventures in execution will offer an enlarge level of real customer service meeting consumer expectations. </div>
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<div align="justify">Partnerships in the community sector such as with the British Library. It will offer community with the service of being capable to search for antique books. </div>
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<div align="justify">Amazon must have joint-ventures, partnerships and acquisitions to improve the delivery time.
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<div align="justify">Partnerships with firms looking for on-line retailing proficiency </div>
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<div align="justify">Promotional activities and seasonal stuff will attract the new customers.&#160;
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<div align="justify">Amazon can target niche customers by providing stuff in different cultures and religions. </div>
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<h3>&#160;</h3>
<h3>Threats</h3>
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<div align="justify">Amazon composes customers wait days to take delivery of books that they can get immediately from their area bookstores, and give a deliverance charge for the concession. </div>
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<div align="justify">Internet trade attracts competitors speedily, and it is hard for Amazon to uphold their stuff differentiated. </div>
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<div align="justify">Increasing transportation costs impact the end user which will result in negative image of the company.</div>
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<div align="justify">New alliances, partnerships, networks, shaped by competitors have strengthened competition. </div>
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<div align="justify">High delivery time and cost may divert customer to the local bookstore. </div>
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<div align="justify">Incapability to manage some costs, such as delivery and bank charges. </div>
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