Categories: SWOT Analysis

SWOT Analysis of Coca-Cola Company

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">Bottled water drinking has increased 11 percent&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Consumers prefer to drink new smaller beverage products that are not sold on a mass scale&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">One of the biggest opportunities is to diversify into the non-carbonated drinks such as coffee&comma; water&comma; juices&comma; etc&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The company can offer the hygienic products due to increasing number of health conscious consumers&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">European market and China show marvelous potential for growth&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The economic conditions are improving globally after economic meltdown 2007-10&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Diversify into complementary food products which will ultimately increase the drink consumption&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Coca cola should increase its partnership with fast food chains&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Threats<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">There is Low growth rate in the carbonated drinks market in North America which is the main market of Coca-Cola&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">There is a problem with Coke to raise its prices by an edge that would permit it to keep pace with inflation&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Huge numbers of substitutes such as beer&comma; water&comma; juices&comma; coffee etc are accessible to the end consumers&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Pepsi is the strong competitor which competes with advertising and differentiation&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Since the consumer lifestyle is changing rapidly and they are becoming more health conscious therefore there demand is shifting towards non-carbonated products such as juices&comma; tea and bottled drinks&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Many smaller players are furious competitors which are also creating the competition severe&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The prices of raw material such as sugar and metals used in manufacturing of cans are increasing rapidly&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Carbonated drink revenues have been decreasing due to association of sugar to obesity and lofty fructose lump syrup to heart disease&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Pepsi has more diversified selling beverage and food products as compared to the Coca Cola&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Coca Cola is facing various regulations in respective countries around the globe&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

Page: 1 2

kasi

View Comments

Recent Posts

Walmat and JCPenney E-Commerce Sales Strategy

Walmart Inc. is the world’s largest retailer, and it is one of the most admired…

3 years ago

Google – CSR and Sustainable Management

This article will analyze in detail the role of managers in the adaptation of corporate…

3 years ago

Strategic Analysis of British Airways

British Airways is a renowned airline company, which has gained success as well as faced…

3 years ago

Knowledge Management System for MJR Advertising

The article is related to the development of a Knowledge Management System (KMS) for MJR…

3 years ago

IKEA – Sales and Strategic Marketing

The report focused on analysis of IKEA, a prominent retail organization, with global operations. The…

3 years ago

Analysis of HRM Strategies at PlusNet and Virgin Media

The report offers an analysis of the human resource management strategies implemented at PlusNet and…

3 years ago