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<p align="justify">Coca-Cola is the world&#8217;s largest soft-drink company which manufactures and markets non-alcoholic beverage concentrates and syrups. Besides the well known Coca-Cola and Coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. It is headquartered in Atlanta, Georgia. </p>
<h3>&#160;</h3>
<h3>Strengths</h3>
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<div align="justify">Coca-Cola is the world&#8217;s most valuable brand and has strong brand loyalty.</div>
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<div align="justify">Wide variety of Coca-Cola products is sold in the restaurants, stores and vending machines over 200 countries. </div>
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<div align="justify">Coke is the dominant market leader of the global soft-drink industry right through the 20th century. </div>
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<div align="justify">Coke primarily competes on advertising and differentiation and has the high market share. </div>
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<div align="justify">Coca-Cola has enormous distribution and production facilities of non-alcoholic beverages and related products. </div>
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<div align="justify">Joint venture with Nestle has resulted in the formation of Beverage Partners Worldwide (BPW).</div>
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<div align="justify">The company has strong financial position and profits throughout the history. Its average ROE (return on equity) for the past five years is 37.08% whereas its ROC (return on capital) is 33.6%.
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<div align="justify">Coca-Cola has the heavy advertising and promoting activities.</div>
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<div align="justify">More than 70 percent of revenue comes from outside the United States.</div>
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<div align="justify">Enormous number of loyal customer&#8217;s and brand equity all over the world. </div>
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<h3>&#160;</h3>
<h3>Weaknesses</h3>
<p> &#160;</p>
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<div align="justify">New coke formula leading to a backlash which results in bad image of coke. </div>
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<div align="justify">The company is facing high burden of external debts for the last few years. In 2002, long-term debt of the company was 2700 million dollars. </div>
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<div align="justify">Product offering is restricted to beverages. </div>
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<li>
<div align="justify">In November 2009, because of a dispute over wholesale prices of Coca-Cola goods, Costco blocked the replenishment of their shelves with Diet Coke and coke. </div>
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<li>
<div align="justify">Coca-Cola has discontinued its many products after few years of launching such as New Coke, Coca-Cola with Lemon, Coca-Cola with Lime, Coca-Cola Blak, etc. which result in bad image of the brand. </div>
</li>
<li>
<div align="justify">Coke has taken less aggressive market standing in today&#8217;s changing economic surroundings. </div>
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<h3>&#160;</h3>
<h3>Opportunities</h3>
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