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<ol>
<li>
<div align="justify">Advancement in technology will allow Dell to come up with new products and create new market segment. </div>
</li>
<li>
<div align="justify">Improvement in technology will also help the company to introduce efficient-manufacturing systems which will decrease the overall cost of production. </div>
</li>
<li>
<div align="justify">Dell is in the Rapid changing industry; innovation is the only way to remain in the industry and be competitive.&#160;&#160;&#160; </div>
</li>
<li>
<div align="justify">Customer Preference changes very frequently. They always look for new and updated products. Being a customer-oriented is the sign of success in this industry. </div>
</li>
<li>
<div align="justify">Diversification in related and unrelated business such as: Security devices, soft wares, broadband and PC software are a few of the fastest growing segments. </div>
</li>
<li>
<div align="justify">Backward and forward integration may result in lower cost and increase in quality and service. </div>
</li>
<li>
<div align="justify">Sustaining low-cost leadership is also an important opportunity for the company. </div>
</li>
</ol>
<h3>&#160;</h3>
<h3>&#160;</h3>
<h3>Threats</h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">Advancement in technology obsoletes the manufacturing facilities as well as products of the company. </div>
</li>
<li>
<div align="justify">Dell is facing strong competition to sustain its market share. </div>
</li>
<li>
<div align="justify">Industry is witnessing strong Price War between PC producers. </div>
</li>
<li>
<div align="justify">Dell has Strong competitors in the industry such as IBM, Intel, etc. </div>
</li>
<li>
<div align="justify">Dell has the strong presence in the developing countries; currency changeability in those countries create problem for its business. </div>
</li>
<li>
<div align="justify">The company is facing various problems in developing countries such as: political instability, government regulations, tariffs etc. </div>
</li>
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