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<ol>
<li>
<div align="justify">Internet users are increasing day by day and usage rate in existing users is increasing.</div>
</li>
<li>
<div align="justify">Strong copyright and security system can increase its customer base.
</div>
</li>
<li>
<div align="justify">Google can increase its revenue from its enterprise search machine.</div>
</li>
<li>
<div align="justify">Enhancement in technology will bring better results for Google.</div>
</li>
<li>
<div align="justify">Google can earn from Library services.</div>
</li>
<li>
<div align="justify">Introduction of ventures to focus on consumer Internet, software, clean-tech, bio-tech and health care start-ups. </div>
</li>
<li>
<div align="justify">Introduction of social networking sites to compete with face book and yahoo.
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</li>
</ol>
<h3>&#160;</h3>
<h3>&#160;</h3>
<h3>Threats</h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">The leading market position of Google&#8217;s services has escorted to criticism of the organization above issues including censorship, copyright, and privacy.</div>
</li>
<li>
<div align="justify">A lot of the criticism of Google related to issues that have not yet been tackled by cyber law.</div>
</li>
<li>
<div align="justify">Industry accounts in 2008 declared that around 14 to 20 percent of clicks were in fact fake or invalid.</div>
</li>
<li>
<div align="justify">No huge investment is required to enter into the industry. It means that the entry barriers are low.</div>
</li>
<li>
<div align="justify">&#160; Google inc. is facing a lot of strict regulations from different countries.</div>
</li>
<li>
<div align="justify">Google is facing strong rivalry from face book, yahoo and other social networking sites. </div>
</li>
<li>
<div align="justify">Chinese search engine company Baidu emerged as the leading internet search company in China due to which Google is loosing its market share in China.&#160; </div>
</li>
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