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<p align="justify">JetBlue Airways corporation is an American low-cost airline. The company was founded by David Neeleman in February 1999. It serves more than 60 destinations in 21 states and eleven countries in the Caribbean and Latin America. The Headquarter of the company is located in Forest Hills. In order to have the better understanding of corporation&#8217;s current position, the SWOT analysis is given below. </p>
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<h3 align="justify">Strengths <br /></h3>
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<div align="justify">JetBlue Airways has differentiated itself by providing various facilities to the customers such as in-flight entertainment, Satellite radio and TV on every seat etc. </div>
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<div align="justify">As of December 31, 2009 JetBlue provides 60 destination in 21 states and 11 countries in the Latin America and Caribbean.&#160; </div>
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<div align="justify">JetBlue was one of only few U.S. airlines that ended a profit during the prickly decline in airline travel subsequent the 9/11 attacks. </div>
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<div align="justify">JetBlue has turn into one of the most admired airline stocks in history and now has about two billion dollars in market capitalization.</div>
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<div align="justify">The robust marketing campaign, developed in association with JWT New York, give emphasis to service, complimentary, and aggressive fares onboard services.</div>
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<div align="justify">JetBlue was listed the number one U.S. home airline by famous magazine&#8217;s ";Readers&#8217; Choice Awards"; for the sixth year in a row.</div>
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<div align="justify">It was also ranked top in Customer Satisfaction amongst Low Cost Carriers in North America.</div>
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<h3 align="justify">Weaknesses</h3>
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<div align="justify">Operational issues, low fares, high fuel prices, JetBlue&#8217;s trademark, contributed in bringing economic performance of JetBlue down. </div>
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<div align="justify">JetBlue&#8217;s higher costs linked to the airline&#8217;s several facilities were making the company less competitive.</div>
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<div align="justify">Although JetBlue continued to add routes and planes to the convoy at a fast pace but it witnessed unsustainable growth rate. </div>
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<div align="justify">JetBlue estimated a loss for 2006, due to lofty fuel prices, fleet costs, and operating inefficiency.</div>
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<div align="justify">JetBlue&#8217;s website and airport cabin are not easy to get.</div>
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<div align="justify">The company has less international destinations because it only covers 11 countries. The company does not have presence in Asia and other unsaturated areas. </div>
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<h3 align="justify">Opportunities</h3>
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<div align="justify">After the economic crises in 2009, revival has pursued rapidly as the industry consistently revisited to its long-term increase rate of approximately 5 percent per year.</div>
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<div align="justify">Quickly increasing air service within China and other rising economies along with the increase of low-cost carrier (LCC) business models all over the world drive this market segment.</div>
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<div align="justify">Introduction of new planes has created the opportunity for additional route. </div>
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<div align="justify">Increase international tourism and investment is consequently vital to the globalization taking place in numerous other industries.</div>
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<div align="justify">United States of America is the largest single market in the world.</div>
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<div align="justify">Traveler traffic is predictable to rise by six percent for this year, with related annual growth rates for 2011 throughout 2014.</div>
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<div align="justify">Technology has increased the ways of advertisement. Similarly, it has facilitated the ways of&#160; ticking such as internet etc. Therefore, improvement in technology is a good opportunity. </div>
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<div align="justify">Tourism is increasing all over the world and it has also increased longer duration of flights.</div>
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<div align="justify">The increased capabilities of the most recent long-range, twin-aisle airplanes generate opportunities for players to take advantage of the continuing liberalization of air convey markets to unlock new nonstop routes. </div>
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<h3 align="justify">Threats </h3>
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<div align="justify">Demand for air travel fluctuates generally for the services to be provided.</div>
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<div align="justify">Fuel prices are increasing as economic conditions gets better.</div>
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<div align="justify">Customers have complaints about refunds. It means that people are not getting their money in time.</div>
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<div align="justify">The majority of the major airlines have undergone cost reformation.</div>
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<div align="justify">Strong competitors, in terms of limitation capacity, pricing, consolidation scheduling, and alliance activities.</div>
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<div align="justify">Increasing impact of the governmental regulations to the industry operations.</div>
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<div align="justify">Due to the terrorism number of customers is decreasing to fly for South Asia, Iraq, Iran, Africa etc.&#160;&#160; </div>
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