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<div align="justify">The Acquisition of Pfizer by Johnson &; Johnson; will present the company to support growth for the Johnson &; Johnson.</div>
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<li>
<div align="justify">Johnson &; Johnson has opportunity to increase market share by product development and product innovation globally. </div>
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<div align="justify">Increase global presence by expanding globally through the joint ventures and acquisitions. </div>
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<li>
<div align="justify">Expansion and innovation into diagnostics and medical devices will grants new markets to grow.</div>
</li>
<li>
<div align="justify">Financial economic recovery will boost the income of consumers which will ultimately increase the company revenues. </div>
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<div align="justify">Assimilate current acquisitions of different companies.&#160; </div>
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<h3>&#160;</h3>
<h3>Threats</h3>
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<ol>
<li>
<div align="justify">This industry may be on the restore, but its revival could be slowed down by heavy-handed regulation and more hurting in the housing market, amongst other things.</div>
</li>
<li>
<div align="justify">Johnson &; Johnson has strong global competitors. These competitors provide alternative and substitute products at lower prices.</div>
</li>
<li>
<div align="justify">Johnson &; Johnson is in the mature market with very low market growth rate. </div>
</li>
<li>
<div align="justify">Major pharmaceutical companies are facing strong competition for the generics markets from the local players.</div>
</li>
<li>
<div align="justify">Bio-technological expansion will potentially move the established pharmaceutical process out of the market in the future. </div>
</li>
<li>
<div align="justify">All the global players are facing strong regulations in the pharmaceutical industry by different respective countries. </div>
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<div align="justify">Private label has increased the nonspecific drugs growth. </div>
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