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<h3>Opportunities</h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">Changing demographic trends provides opportunity to diversify into new products and locations. </div>
</li>
<li>
<div align="justify">Increasing demand for foodstuff eaten outside the home. </div>
</li>
<li>
<div align="justify">Expand globally to capture the untapped markets and increase the revenue.&#160; </div>
</li>
<li>
<div align="justify">The company can take advantage of NAFTA (North American Free Trade Agreement). </div>
</li>
<li>
<div align="justify">Expansion for the Latin American markets/ Mexican market.</div>
</li>
<li>
<div align="justify">Consumers are becoming health-conscious; introduce new products line for this segment. </div>
</li>
<li>
<div align="justify">Be environment responsible because it will improve the public image of KFC and will help it to increase its revenue. </div>
</li>
<li>
<div align="justify">Diversify into other fast-food and meals.
</div>
</li>
</ol>
<p align="justify">&#160;</p>
<h3>Threats</h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">KFC is facing strong competition from its competitors, such as McDonalds, Yum and Subway. </div>
</li>
<li>
<div align="justify">It is also facing competition from local restaurants in different countries of the world. </div>
</li>
<li>
<div align="justify">The company is facing problem in maintaining same standards at their international franchises. </div>
</li>
<li>
<div align="justify">To sustain a market leadership position in the global fast-food industry. </div>
</li>
<li>
<div align="justify">Sustaining U.S. market leadership is also another important threat for the company. </div>
</li>
<li>
<div align="justify">Other players are turning to new menu offerings, location and outlets. </div>
</li>
<li>
<div align="justify">Increasing number of health conscious consumers. </div>
</li>
<li>
<div align="justify">Saturated fast food industry in the U.S Market.</div>
</li>
</ol>

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