SWOT Analysis of Nokia Corporation

1. Nokia had a 50-50 joint venture with Siemens of Germany which provide opportunity to expand in Europe. Creating such ventures will boost the market share of company.
2. The Asia-Pacific cellular phone market is one of the fastest-growing in the world today.
3. Fashionable, stylish and aesthetics of the handsets drive new market and there is adequate consumer demand for fashion mobile phones by 2010.
4. Nokia has enormous demand potential in new developing markets like India and China.
5. In the third quarter of 2010, the global cellular industry grew by 14.6 percent.

Threats

1. Nokia’s hold on the long-established cellular phone market has been loosing after the arrival of several Chinese manufacturers mainly in emerging markets.
2. RIM, Apple and the different sellers have created strong pressure on Nokia by creating Android-based handsets/Smartphone.
3. In the Asia/Pacific competitive forces are emerged and have put the Nokia’s quarter in loss.
4. It is very difficult for sellers to differentiate their products by just adding up superior technology features.
5. In emerging countries, brands like Nexian, i-Mobile and Micromax snatched away Nokia’s market share.
6. In the selection of handset consumers are becoming more complicated in the choice of handset. They need fashionable and stylish mobile phones.
7. Lenovo, ZTE and Huawei offered devices in numerous markets and race in South Korea is won by Samsung.
8. Nokia has been facing strong price pressure from different competitors.