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<ol>
<li>Explosive growth with good packaging, high quality, promotion, and commitment with retailers </li>
<li>Decline in brand loyalty </li>
<li>Shift in consumer attitudes towards private labels </li>
<li>Internationalization of retailing&#160; </li>
</ol>
<h3>&#160;</h3>
<h3>External Threats</h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">Competitively priced of other store brands products&#160; </div>
</li>
<li>
<div align="justify">Nature of pharmaceutical market &#8211; stagnant, tends to have fixed clients</div>
</li>
<li>
<div align="justify">Decline in brand loyalty</div>
</li>
<li>
<div align="justify">Costly new patents </div>
</li>
</ol>
<p align="justify">To see the TOWS Analysis of Perrigo Company&#160; <a href="http://mba-lectures.com/management/strategic-management/870-tows-analysis-of-perrigo-company.html" target="_blank" rel="noopener">Click Here</a>
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