SWOT Analysis of Southwest Airlines

1. After the economic crises in 2009; yet revival has pursued rapidly as the industry consistently revisited to its long-term increase rate of approximately 5 percent per year.
2. Traveler traffic is predictable to raise by six percent for the year, with related annual growth rates for 2011 throughout 2014.
3. Quickly increasing air service within China and other rising economies and the increase of low-cost carrier (LCC) business models all over the world drive this market segment.
4. Increase international tourism and investment and is consequently vital to the globalization taking place in numerous other industries.
5. United States of America is the largest single market in the world
6. USA Airline industry aviations are competent, technologically superior industry with financial potency and access to global markets.
7. Technology has increased ways of advertisement, and also increasing ways of ticking such as internet etc
8. Tourism is increasing all over the world and it has also increased longer duration of flights
9. In addition, the increased capabilities of the most recent long-range, twin-aisle airplanes generate opportunities for players to take advantage of the continuing liberalization of air convey markets to unlock new nonstop routes.

Threats

1. Demand for air travel fluctuates generally for the services to be provided
2. Fuel prices are increasing as economic conditions gets better.
3. Strong competitors, in terms of limitation capacity, pricing, consolidation scheduling, and alliance activities
4. Increasing impact of the governmental regulations to the industry operations
5. Customers have complaints about refunds. It means that people are not getting their money in time
6. The majority of the major airlines have undergone cost reformation
7. Due to the terrorism number of customers is decreasing to fly for South Asia, Iraq, Iran, Africa etc.