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<ol>
<li>
<div align="justify">There are significant opportunities present in South Asia such as India and Pakistan which is the market of 1.5 billion consumers.</div>
</li>
<li>
<div align="justify">Starbucks has the opportunity to diversify into the energy and non food items. </div>
</li>
<li>
<div align="justify">Culture is changing towards the health- and cost-conscious consumers. It is a good opportunity for the Starbucks to come up with hygienic products. </div>
</li>
<li>
<div align="justify">The company can adopt sources of economic marketing such as internet and different loyalty programs. </div>
</li>
<li>
<div align="justify">Starbucks has the opportunity to introduce more fair trade brands to minimize its expenses.</div>
</li>
<li>
<div align="justify">It can create joint-ventures to enter unsaturated markets. </div>
</li>
</ol>
<p align="justify">&#160;</p>
<h3>Threats </h3>
<p> &#160;</p>
<ol>
<li>
<div align="justify">Starbucks has been criticized on issues such as labor relations, fair-trade policies, environmental impact, anti-competitive practices, and political views. </div>
</li>
<li>
<div align="justify">Higher raw materials prices and superior rivalry from lower-price fast food chains, with Dunkin&#8217; Donuts and McDonald&#8217;s. </div>
</li>
<li>
<div align="justify">Starbucks serves beer and wine. This practice has been condemned as ";local-washing";.</div>
</li>
<li>
<div align="justify">Starbucks is tagged as anti-competitive for retaining its dominant market position. </div>
</li>
<li>
<div align="justify">The company is facing regulation from different countries and it is also facing different controversies. </div>
</li>
<li>
<div align="justify">It is facing strong pressure of the underperforming outlets all over the world.</div>
</li>
<li>
<div align="justify">Increasing number of health conscious consumers is also a threat.</div>
</li>
<li>
<div align="justify">Recession in 2008-9 affected consumer expenses.&#160; Smaller amount of disposable income compelled the consumers to shift towards lower price competitors.&#160; </div>
</li>
</ol>

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