Categories: SWOT Analysis

SWOT Analysis of Starbucks

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">There are significant opportunities present in South Asia such as India and Pakistan which is the market of 1&period;5 billion consumers&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Starbucks has the opportunity to diversify into the energy and non food items&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Culture is changing towards the health- and cost-conscious consumers&period; It is a good opportunity for the Starbucks to come up with hygienic products&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The company can adopt sources of economic marketing such as internet and different loyalty programs&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Starbucks has the opportunity to introduce more fair trade brands to minimize its expenses&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">It can create joint-ventures to enter unsaturated markets&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p align&equals;"justify">&&num;160&semi;<&sol;p>&NewLine;<h3>Threats <&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">Starbucks has been criticized on issues such as labor relations&comma; fair-trade policies&comma; environmental impact&comma; anti-competitive practices&comma; and political views&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Higher raw materials prices and superior rivalry from lower-price fast food chains&comma; with Dunkin&&num;8217&semi; Donuts and McDonald&&num;8217&semi;s&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Starbucks serves beer and wine&period; This practice has been condemned as &quot&semi;local-washing&quot&semi;&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Starbucks is tagged as anti-competitive for retaining its dominant market position&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">The company is facing regulation from different countries and it is also facing different controversies&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">It is facing strong pressure of the underperforming outlets all over the world&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Increasing number of health conscious consumers is also a threat&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Recession in 2008-9 affected consumer expenses&period;&&num;160&semi; Smaller amount of disposable income compelled the consumers to shift towards lower price competitors&period;&&num;160&semi; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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