Categories: SWOT Analysis

SWOT Analysis of Target Corporation

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<p align&equals;"justify">Target Corporation also known as Target is an American retailing company&period; It was founded as the Dayton Dry Goods Company in Minneapolis&comma; Minnesota in 1902&period; Target operates in two segments&colon; Credit Card and Retail&period; The Credit Card segment offers credit to qualified guests through its RED cards which include Target Card and Target Visa&period; On the other hand&comma; Retail segment includes all of its merchandising operations along with its integrated online business&period; Target is the second largest discount retailer in the United States&comma; behind Wal-Mart&period; The SWOT analysis of Target Corporation is given below&period; <&sol;p>&NewLine;<h3>&&num;160&semi;<&sol;h3>&NewLine;<h3>Strengths<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">Ninety-seven percent 97&percnt; of American consumers are familiar with the Target Bullseye logo&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target has stores in every state except Vermont and it is operating as Target or SuperTarget&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">It is the second biggest concession retailer in the US&comma; and corporation is ranked at number 28 on the Fortune 500 as of 2009&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target expanded exterior of the continental US for the first time on March 4&comma; 2009 and is expanding internationally&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target has also started its integrated online business with the name of Target&period;com&period; It offers online assortment of general merchandise&comma; including various items found in its stores&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">In addition to the main retail subsidiary&comma; Target Stores own a number of other subsidiaries&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target has strong Product Quality than its main competitors&period; It has more attractive designs and presentation of merchandise environment etc&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target Company operated thirty eight 38 distribution centers transversely the US&period;&&num;160&semi; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target has many partnerships with well-established national brands to generate special collections for its stores&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target spends heavily on advertisement and is the market leader in gift cards&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">It functions unique stores crosswise the country in urban places&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p align&equals;"justify">&&num;160&semi;<&sol;p>&NewLine;<h3>Weakness<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">Target has the low International expansion or presence as compared to its main competitor&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">In January&comma; 2009&comma; Target declared the closing of its allocations center in Arkansas and Maumelle&period; In August 2010&comma; Target started a countrywide closing of its 262 garbed centers apparently&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">It does not play any music in its centers&period; Target also does not endorse services or items throughout its public address system&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Many frauds&comma; thefts and other criminal activities have been occurred in its own properties&period;<&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Target Corporation does not have a competitive advantage because of its higher prices than other competitors in the industry&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<p align&equals;"justify">&&num;160&semi;<&sol;p>&NewLine;<h3>Opportunities<&sol;h3>&NewLine;<p> &&num;160&semi;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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