Target Corporation also known as Target is an American retailing company. It was founded as the Dayton Dry Goods Company in Minneapolis, Minnesota in 1902. Target operates in two segments: Credit Card and Retail. The Credit Card segment offers credit to qualified guests through its RED cards which include Target Card and Target Visa. On the other hand, Retail segment includes all of its merchandising operations along with its integrated online business. Target is the second largest discount retailer in the United States, behind Wal-Mart. The SWOT analysis of Target Corporation is given below.
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