<!-- WP QUADS Content Ad Plugin v. 2.0.95 -->
<div class="quads-location quads-ad1" id="quads-ad1" style="float:left;margin:0px 0px 0px 0;">

</div>
<p align="justify">Toyota Motor Corporation (TMC) is a Japan-based multinational automaker. Kiichiro Toyoda founded TMC&#160; in 1937 and now the company is headquartered in Toyota, Aichi, Japan. TMC is the world&#8217;s largest automobile manufacturer by sales and production and it employees more than 320,808 people through out the world. The company is mainly engaged in the automobile business and financial business. The popular brands of the company are Toyota and Lexus. SWOT Analysis of the company is given below:</p>
<h3 align="justify">&#160;</h3>
<h3 align="justify">Strengths:</h3>
<p align="justify">&#160;</p>
<ol>
<li>
<div align="justify">Toyota Motor Corporation (TMC) is the world&#8217;s largest vehicle manufacturer by production and sales. </div>
</li>
<li>
<div align="justify">Toyota Motor Corporation is the part of “Toyota Group”; one of the biggest conglomerates in the globe. </div>
</li>
<li>
<div align="justify">Toyota is best known for environmentally safe, Quality, durability, reliability, and value for money and convenient. </div>
</li>
<li>
<div align="justify">In 1997, Toyota began manufacturing of the globe&#8217;s best-selling hybrid car, the Prius. </div>
</li>
<li>
<div align="justify">The principles and beliefs based on Continuous Improvement and Respect for People. </div>
</li>
<li>
<div align="justify">Toyota has very strong presence in Europe due to the accomplishment of Toyota Team Europe. </div>
</li>
<li>
<div align="justify">Strong distribution and marketing efforts focused on the meeting diverse needs, high quality sales and services, and close involvement with customers. </div>
</li>
<li>
<div align="justify">It presently maintains more than 16 percent of the US market share and is only behind to GM in terms of volume. </div>
</li>
<li>
<div align="justify">For the year 2005, Toyota ranked 8 on Forbes 2000 directory of the world&#8217;s leading companies.&#160; </div>
</li>
<li>
<div align="justify">Toyota&#8217;s sales had risen 9.2 percent mostly on demand for Camry sedans and Corolla </div>
</li>
<li>
<div align="justify">It has initiated new technologies including first bulk-produced hybrid gasoline-electric automobile which had two million sales worldwide in 2010. </div>
</li>
<li>
<div align="justify">It started the ";Innovative International Multi-purpose vehicle"; plan (IMV) to optimize global manufacturing and supply system. </div>
</li>
<li>
<div align="justify">For the first quarter of 2008, Toyota was number one in worldwide vehicles sales. </div>
</li>
</ol>
<h3 align="justify">&#160;</h3>
<h3 align="justify">Weaknesses:</h3>
<p align="justify">&#160;</p>
<ol>
<li>
<div align="justify">From last quarter of the 2009 through the 1st quarter of 2010, it recalled more than eight (8) million trucks and cars globally in numerous recall campaigns, and temporarily stopped production and sales. </div>
</li>
<li>
<div align="justify">Toyota Motor Corporation criticized as a foreign importer by Japanese car producers.&#160; </div>
</li>
<li>
<div align="justify">Toyota was badly hit by the 2008 financial crisis and declared its first annual loss in 70 years history. </div>
</li>
<li>
<div align="justify">In May, 2009, Toyota Motor Corporation reported a record yearly net loss of US$4.2 billion. </div>
</li>
<li>
<div align="justify">In 2005, Toyota faced criticism because of large-scale re-call and quality issues. </div>
</li>
<li>
<div align="justify">Toyota offers most of its brands in the Japan and United States, where as competitors’ get global efficiency. </div>
</li>
</ol>
<p align="justify"></p>
<h3 align="justify">Opportunities:</h3>
<p align="justify">&#160;</p>
<ol>
<li>
<div align="justify">Joint ventures with French motoring companies Peugeot and Citroen has provided various opportunities for the company to produce cars in France.&#160;&#160;&#160; </div>
</li>
<li>
<div align="justify">In 2009; quoting declining production numbers, the State Bank of India (SBI) decreased interest rates on automotive loans. </div>
</li>
<li>
<div align="justify">North American consumers shifted to more fuel-efficient and higher-quality product of European and Japanese automakers. </div>
</li>
<li>
<div align="justify">Engineering is a diverse industry with a number of segments. A firm from this sector can diversify into power equipment, a niche competitor (like providing environment friendly solutions). It can be non-electrical and electrical machinery and still tools producer too. </div>
</li>
<li>
<div align="justify">Indian GDP is about 6%; which indicate a better economy and infrastructure in Indian rural sides which can sustain growth and improvement of poverty in economy. </div>
</li>
<li>
<div align="justify">Produce fuel-efficient, higher-quality and smaller automobiles that can attract the consumers. </div>
</li>
<li>
<div align="justify">Government of China reduced automotive taxes in order to support declining sales. </div>
</li>
</ol>
<h3 align="justify">&#160;</h3>
<h3 align="justify">Threats:</h3>
<p align="justify">&#160;</p>
<!-- WP QUADS Content Ad Plugin v. 2.0.95 -->
<div class="quads-location quads-ad2" id="quads-ad2" style="float:none;margin:0px 0 0px 0;text-align:center;">

</div>

<ol>
<li>
<div align="justify">The financial Meltdown resulted in liquidity deficit in the U.S banking system which ultimately decreased consumer wealth. </div>
</li>
<li>
<div align="justify">Environmental regulations and associated apprehension concerning carbon emissions have sharp sensitivity to environmental protection globally and gas mileage standards. </div>
</li>
<li>
<div align="justify">Industry is facing adverse impact of fluctuations in foreign currency conversion rates. </div>
</li>
<li>
<div align="justify">Increased competition, market saturation, forceful marketing campaigns and rising competitive pressures. </div>
</li>
<li>
<div align="justify">Increasing maintenance costs of vehicles, rising fuel price and changing customer preference are challenging threats. </div>
</li>
<li>
<div align="justify">Major producers, including the Big Three offered significant discounts across their lineups. </div>
</li>
</ol>

<!-- WP QUADS Content Ad Plugin v. 2.0.95 -->
<div class="quads-location quads-ad3" id="quads-ad3" style="float:none;margin:0px;">

</div>


Microsoft Corporation also known as MS is one of the biggest multinational technology-based company in…
The article is based upon in-depth analysis of Fast Food Industry of Australian Region with…
The paper presents detailed overview about the Apple Inc. analysis on the parameters set by…
The purpose of this research paper is to develop a marketing plan for the Thomson…
1. As applicable to other department managers, a human resources manager invigilates the departments and…
The purpose of the present article is to formulate a work allocation flow chart of…
View Comments
Iwatts is appropriate and can to make some plans across the future which means you it’s changing times to be happy! ! ! I’ve receptive this post and also so on if thought about could i really could want to suggest you some interesting things or suggestions. one of two you could finalize next positions referring to this article. . . I settle on to read more things about it! ! ! !