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<p align="justify">Strengths,Weaknesses, Opportunities and threat (SWOT) of Victoria’s secret company operating in clothing industry. It offers limited product range which includes woman undergarments and beauty products.</p>
<h2>Victoria’s Secret Strengths</h2>
<p align="justify">• They offer quality products to customers</p>
<p align="justify">• It has been using online marketing (Internet) for marketing of their existing and upcoming products.</p>
<p align="justify">• It has huge customer base due to the quality products they offer to its customers</p>
<p align="justify">• Strong and well-known brand.</p>
<p align="justify">• The marketing activities of Victoria secret are properly planned and executed which enhance brand value and increase sales</p>
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<p align="justify">• It has number of best models and photographers for advertising their products</p>
<p align="justify">• Organize annual fashion shows to further improve its brand image and for their consumer knowledge regarding their products</p>
<p align="justify">• It has international presence in following countries: Canada, Bahrain, Kuwait, UAE, Poland, Caribbean and UK.</p>
<h2 align="justify">Victoria’s Secret Weaknesses</h2>
<p align="justify">• It has limited number of stores. [sky]</p>
<p align="justify">• Limited products range for woman.</p>
<p align="justify">• The dress can be worn only in bars and movies etc but in real life there very few people wish to wear such dresses.</p>
<p align="justify">• Victoria’s secret products have very limited market in Asian market.</p>
<p align="justify">• The company focus on very little sector.</p>
<p align="justify">• The size selected by the company is very limited.</p>
<p align="justify">• Marketing negative image of woman.</p>
<h2 align="justify">Victoria’s Secret Opportunities</h2>
<p align="justify">• The company has top model in their sector and can have many advantages on size and models.</p>
<p align="justify">• Related diversification</p>
<p align="justify">• Open new stores on key locations.</p>
<p align="justify">• Joint venture or acquisition in new markets.</p>
<p align="justify">• They have limited market which can be expanding to a lot more by lunching their products to the global market.</p>
<p align="justify">• It can also men brand such as profession dresses.</p>
<p align="justify">• The company can develop a qualified work surroundings product line.</p>
<h2 align="justify">Victoria’s Secret Threats</h2>
<p align="justify">• Competitors offering the same products.</p>
<p align="justify">• As the resource of the company are very limited and if economic downturn arise it will certainly affect the company profit. [linkunit]</p>
<p align="justify">• The company has a lot of competitors ( Frederick’s of Hollywood , Maidenform , La Senza ,Retailers like JC Penney, Kohl, Target )</p>
<p align="justify">in the market.</p>
<p align="justify">• Competitors offering more discounts than Victoria secret.
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