SWOT Analysis of Victoria’s Secret

Strengths,Weaknesses, Opportunities and threat (SWOT) of Victoria’s secret company operating in clothing industry. It offers limited product range which includes woman undergarments and beauty products.

Victoria’s Secret Strengths

• They offer quality products to customers

• It has been using online marketing (Internet) for marketing of their existing and upcoming products.

• It has huge customer base due to the quality products they offer to its customers

• Strong and well-known brand.

• The marketing activities of Victoria secret are properly planned and executed which enhance brand value and increase sales

• It has number of best models and photographers for advertising their products

• Organize annual fashion shows to further improve its brand image and for their consumer knowledge regarding their products

• It has international presence in following countries: Canada, Bahrain, Kuwait, UAE, Poland, Caribbean and UK.

Victoria’s Secret Weaknesses

• It has limited number of stores. [sky]

• Limited products range for woman.

• The dress can be worn only in bars and movies etc but in real life there very few people wish to wear such dresses.

• Victoria’s secret products have very limited market in Asian market.

• The company focus on very little sector.

• The size selected by the company is very limited.

• Marketing negative image of woman.

Victoria’s Secret Opportunities

• The company has top model in their sector and can have many advantages on size and models.

• Related diversification

• Open new stores on key locations.

• Joint venture or acquisition in new markets.

• They have limited market which can be expanding to a lot more by lunching their products to the global market.

• It can also men brand such as profession dresses.

• The company can develop a qualified work surroundings product line.

Victoria’s Secret Threats

• Competitors offering the same products.

• As the resource of the company are very limited and if economic downturn arise it will certainly affect the company profit. [linkunit]

• The company has a lot of competitors ( Frederick’s of Hollywood , Maidenform , La Senza ,Retailers like JC Penney, Kohl, Target )

in the market.

• Competitors offering more discounts than Victoria secret.