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<p align="justify">Following are the Strengths, Weaknesses, Opportunities and Threats (SWOT) of Wal-Mart. </p>
<h3>Strengths </h3>
<p align="justify">1- Huge and loyal customer base.</p>
<p align="justify">2- Strong employees base.</p>
<p align="justify">3- Strong financial position.</p>
<p align="justify">4- Offer low prices to its customers in retail industry.</p>
<p align="justify">5- Holding top position in Fortune 500 companies.</p>
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<p align="justify">6- Power brand in retail industry.</p>
<p align="justify">7- It has been offering wide range of products.</p>
<p align="justify">8- Wal Mart core competencies includes information technology, supply chain and inventory.</p>
<p align="justify">9- Strong operations in USA, UK and China.</p>
<p align="justify">10- Large network of retail outlets.</p>
<p align="justify">11- Domestic presence in USA is very strong.</p>
<p align="justify">12- Huge market share in USA.</p>
<h3>Weaknesses</h3>
<p align="justify">1- Complaints have been received regarding the product quality of Wal-Mart.</p>
<p align="justify">2- Improve HR policies for employee retention.</p>
<p align="justify">3- Product recall</p>
<p align="justify">4- Simple retail outlet structure.</p>
<p align="justify">5- Revenues are declining.</p>
<p align="justify">6- In past, Wal-mart was criticized for pressurizing employee Union.</p>
<p align="justify">7- Reducing suppliers profit margin.</p>
<h3>Opportunities</h3>
<p align="justify">1- Expansion in existing domestic and international markets.</p>
<p align="justify">[large]2- Market development by entering into countries; India, Pakistan and Bangladesh.</p>
<p align="justify">3- Offering products online for sale could increase revenues.</p>
<p align="justify">4- Opt for outsourcing or partnership model&#160; for remote marketing.</p>
<p align="justify">5- Expand brand portfolio</p>
<p align="justify">6- Contribute to corporate social responsibility.</p>
<p align="justify">7- Improve perception of people via different programs.</p>
<p align="justify">8- Partnership or acquisition of supplier(s) would further reduce the cost of the products.</p>
<p align="justify">9- Promote labor laws and fair trade.</p>
<h3>Threats</h3>
<p align="justify">1- Economic slow down in USA reduces Wal-Mart revenues.</p>
<p align="justify">2- Government regulation in different countries.</p>
<p align="justify">3- Security concerns mainly due to terrorism.</p>
<p align="justify">4- Employee Unions.</p>
<p align="justify">5- it has been facing strong competition from Carrefour, Target and Costco.</p>
<p align="justify">6- Frequent changes in Taxes and currency exchange rates.
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