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<div align="justify">Wal-Mart&#8217;s industry is in the free trade zone. Since the government enters into free trade agreements with different countries this may result in new markets for Wal-Mart.</div>
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<div align="justify">Since the world is moving very fast, time has become a valuable resource for everyone. Consumers are becoming busy and they want to save their time by shopping at one place.</div>
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<div align="justify">Fast moving pace of today&#8217;s high-technology world has increased customers preference for internet shopping and they want friendly site designs and delivery.</div>
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<div align="justify">Asian markets are the biggest opportunities for the retail industry because they do not have strong one roof operation. </div>
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<div align="justify">Recovery of global economy is a very good opportunity for the Wal-Mart because it will increase demand for the consumer products. </div>
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<h3>Threats</h3>
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<div align="justify">Wal-Mart is being criticized for its effect on local communities, mainly small towns with many stores. Various researches conducted on Wal-Mart show that small stores can lost their 50% of the business after Wal-Mart openings.&#160; </div>
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<div align="justify">As Wal-Mart has strong presence in many countries therefore,&#160; it has to face regulations of their respective governments as well. </div>
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<div align="justify">One of the important threat for the Wal-Mart is that the industry is not following consumer savor.</div>
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<div align="justify">Internet or technological advancement can be a big threat to the retail industry because such advancements promotes online sales due to which competition will increase. </div>
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<div align="justify">The sale of consumer products is directly related to the income of consumers. Due to the various economic recessions, the income of consumers is affected from time to time which ultimately impact the sales of consumer products. </div>
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