- Walt Disney can take advantage of traditional American morals while realizing the varying times of today’s society.
- Different cheaper alternative available to produce product with features of regional or national appeal.
- Disney has opportunities to act locally according to respective countries.
- Disney is targeting children but there are other important segments available as well. For example, it can cater to the segment of music channels.
- It should also follow niche market because different customers have different preferences and needs.
- Shutdown the divisions which have lower or negative returns.
- Introducing Disney school of management and training is an important opportunity.
- Walt Disney can follow the strategy of global expansion and mergers to enter in available markets.
- It can also follow the strategy of diversification in related and unrelated businesses such as cell phone industry (one of the fast growing industry in the world).
- Cheaper and alternative ways of marketing are available such as internet.
Threats
- Disney faces strong criticism from various groups of the society. It is claimed that various Disney’s animated family films have sexual orientations concealed in them.
- Working conditions in the factories or theaters are bad and riskier.
- Disney’s some films are facing strong opposition from various religious, welfare and some conservative groups.
- Walt Disney has been blamed for violations of human rights regarding the working conditions in factories that produce their merchandise.
- Walt Disney is facing very flexible industry in terms of innovation and creativity.
- It is facing strong competition from local and global players.
- To sustain product differentiation and retain employees in theaters is another important threat.
- In a time of 50 years more than 1,500 lawsuits have been cased against the park.
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Fair unough