SWOT Analysis of Walt Disney

1. Walt Disney can take advantage of traditional American morals while realizing the varying times of today’s society.
2. Different cheaper alternative available to produce product with features of regional or national appeal.
3. Disney has opportunities to act locally according to respective countries.
4. Disney is targeting children but there are other important segments available as well. For example, it can cater to the segment of music channels.
5. It should also follow niche market because different customers have different preferences and needs.
6. Shutdown the divisions which have lower or negative returns.
7. Introducing Disney school of management and training is an important opportunity. 
8. Walt Disney can follow the strategy of global expansion and mergers to enter in available markets.
9. It can also follow the strategy of diversification in related and unrelated businesses such as cell phone industry (one of the fast growing industry in the world).
10. Cheaper and alternative ways of marketing are available such as internet.

Threats

1. Disney faces strong criticism from various groups of the society. It is claimed that various Disney’s animated family films have sexual orientations concealed in them.
2. Working conditions in the factories or theaters are bad and riskier.
3. Disney’s some films are facing strong opposition from various religious, welfare and some conservative groups. 
4. Walt Disney has been blamed for violations of human rights regarding the working conditions in factories that produce their merchandise.
5. Walt Disney is facing very flexible industry in terms of innovation and creativity.
6. It is facing strong competition from local and global players.
7. To sustain product differentiation and retain employees in theaters is another important threat.   
8. In a time of 50 years more than 1,500 lawsuits have been cased against the park.