The internal strengths and weaknesses data are based upon organization capabilities,resources and processes on the other hand external opportunities and weaknesses data are based upon industry, competitors and environment. After compiling the information and placing in SWOT matrix can help the organization to define objectives, set goals and formulate strategies. The SWOT matrix is used to develop SO (Strength-Weaknesses), WO (Weakness – Opportunities), WT (Weaknesses – Threats),and ST (Strengths – Threats) Strategies.
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