SWOT OR TOWS Analysis (TOWS Matrix)

SWOT is the acronym for strength, weakness, opportunities and strengths  whereas TWOS is the acronym for threats,weakness,opportunities and strengths both refers to the same thing. SWOT or TWOS analysis use by the firm to develop strategies or we can say possible set of strategies. Strategist prefer SWOT or TWOS because it gives alternative set of strategies which help the firm to choose the strategies suit the firm in terms of available resources.

SWOT analysis is not only the part of strategic management, it’s also the part of marketing, human resource and other business areas. In this tutorials we will discuss the way to develop TOWS matrix and its attributes in detail and also give examples to show firm develop strategies using TOWS or SWOT matrix.

What are the things need to be included in TOWS or SWOT matrix?

TOWS or SWOT matrix as discussed above consist of strength, weakness opportunities and threats, using these variety of strategies are developed. The most common tabular form of the SWOT or TWOS is shown in the figure below.

I would like to explain strengths,weakness opportunities and threats before going into details to make easier for the readers unfamiliar to this topic.

Strengths

Strengths are the strong areas or attribute of the company, which are used to overcome weakness and capitalize to take advantage of the external opportunities available in the industry.[large]

Weakness

Weakness are painful for the company means these are the weak factors which needs to be improve in future otherwise if they exposed to the competitors they can take the advantage of it.