Target Corporation SWOT Analysis

• Target Corporation brand awareness is low as compared to Wal-Mart.

• It not play music in stores.

• In Past several Lawsuits are filed against Company.

• It lack of labor Unions.

• Lack of living wage certification

• Several complaints of customer of mice in snack bars.

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Opportunities

• Target Corporation should focus on cost cutting to reduce the prices of products.

•  It should enter into untapped international markets.

• Brand Awareness program need to formulate.

• Formulation of labor Union is required to increase employee satisfaction.

• Increase market share

Threats

• Fierce competition from Wal-mart and Kmart.

• The current recession possibly divert the customer from high price products to low price products.

• Annual government taxes and increasing interest rates.

• Terrorism is increasing; security is the main concern of the customers.