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<p>• Target Corporation brand awareness is low as compared to Wal-Mart.</p>
<p>• It not play music in stores.</p>
<p>• In Past several Lawsuits are filed against Company.</p>
<p>• It lack of labor Unions.</p>
<p>• Lack of living wage certification</p>
<p>• Several complaints of customer of mice in snack bars.</p>
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<p>[adsense]</p>
<h3>Opportunities</h3>
<p>• Target Corporation should focus on cost cutting to reduce the prices of products.</p>
<p>• It should enter into untapped international markets.</p>
<p>• Brand Awareness program need to formulate.</p>
<p>• Formulation of labor Union is required to increase employee satisfaction.</p>
<p>• Increase market share</p>
<h3>Threats</h3>
<p>• Fierce competition from Wal-mart and Kmart.</p>
<p>• The current recession possibly divert the customer from high price products to low price products.</p>
<p>• Annual government taxes and increasing interest rates.</p>
<p>• Terrorism is increasing; security is the main concern of the customers.
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