Tesco SWOT Analysis

Opportunities

• Online scope for the products to be sold out without massing the outlets.

• New outlets planned for different countries along with the strategic alliance of the company.

• Fairing trading of cotton products, out breaking the sales especially in Germany.

Threats

• The competitors like Wal-Mart and Carrefour that are very well executed in performance. Especially at the time of acquisition of Asda by Wal-Mart.

• Changing government strategies regarding taxation.

• Unpredictable increase in operational cost because of increase in raw material costs.

• High labor cost expectation by the employee sector.

• Other supermarkets that are though not big but do cover the market share to the maximum extent.

References

• Finch, Julia (2 February 2010). “Tesco opens its first zero carbon store”. London: The Guardian.

• Moore, Alex; Leader, Rhondda (8 January 2009). “‘Tesco will make us a ghost town’”. WalesOnline.