Tips for Selecting Marketing Projects Topics

• The researcher must be interested in the topic
• A faculty member must be prepared to supervise the researcher
• The researcher can obtain relevant data on the topic
• In case of quantitative research the researcher must know the appropriate statistical tools for analysis.
• The topic should neither be too broad nor too narrow
• Researcher must try to add something new to the literature
• The topic should be Researchable
• The topic should be Feasible
• The research should be Ethical
• The research should have practical value

In order to have some idea of various research topics in marketing; a list is given below:

Marketing Research Topics

1. To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
2. To study the managerial perception on the importance of corporate signage and its impact on its implementation
3. To study the effects of sales person support to customer on sales of ready-made garments
4. The effects of utilitarian, ego-defensive, value expressive and knowledge function on consumer decision making
5. To study the effects of managerial perception on implications of multinational brands strategy on its implementation
6. To study the impact of ad quality and program involvement on consumer zapping behavior
7. To study the effects of consumer characteristics, product characteristics and market characteristics on manager’s choice of selecting and advertising appeal
8. To study the relationship between consumer knowledge of Islamic banking and consumer product endorsement
9. To study the impact of scarcity and authenticity of research data on effective marketing decision making
10. To study the effects of sales force turnover on corporate image
11. Culturally relevant music in electronic advertising
12. To study the effect of extended brand name on brand identity and recall
13. To study the effect of customer loyalty status and brand characteristics on brand recommendation
14. To study the relationship between product characteristics and choice of exhibition
15. To study the impact of customer steps on waiters salaries and job retention
16. A comparative study between private and own labeling in textile industry
17. The effects of new product development strategies on consumer brand perception and preference
18. To study the consumer dealer service perception on consumer dealer choice
19. Impact of word of mouth marketing on service selection preference
20. To study the impact of commercialization on quality of higher education
21. A study on the factors affecting success or failure of products at the time of re-launch
22. Conflict between distribution channel due to modern retailing
23. Conflict between distribution channel due to modern retailing
24. A comparative study on sales-oriented and customer-oriented business approaches at telecommunication sector
25. The effect of high concrete brand name on brand recall
26. Reasons for non-consideration of brands
27. Influence of price promotions on internal and external reference price of consumer
28. A study of factor influencing consumer buying decision for car engine oils in Karachi
29. Relationship between internal marketing, service quality and customer satisfaction
30. Effects of publicity on consumer perception in showbiz industry
31. Effectiveness of 15-30 seconds advertisements on recognition and brand recall
32. Effect of corporate web portal on consumer perception towards the company
33. How CSR efforts effect brand perception
34. A study on relationship by retailer and its impact on store loyalty
35. Consumers perception in competitive advertising
36. A relationship between delays and evaluation of service and its impact on consumer satisfaction
37. The effects of retention strategies on employ morale and productivity
38. Impact of series quality and perceived value on behavior intentions of consumers in hospitals
39. Self-concept, brand personality and its impact on brand choice
40. Impact of demographics on fashion consciousness
41. Effects of stress on impulse buying behavior
42. Factor effecting consumer satisfaction in paint industry
43. Factors effecting credibility of television news channels
44. Effects of relationship marketing on consumer satisfaction and retention in life insurance industry
45. Consumer perception of subliminal advertising (attention and retention of consumers for subliminal advertising)
46. The affects of corporate response to defective products in consumer electronics on customer satisfaction
47. Impact of higher sales discount on perceived quality, brand loyalty and buying decision of the product by customer
48. Impact of in-store display on sales (A comparative study between new and mature product)
49. A study on purchase and repeat purchase intention due to brand recall