- The researcher must be interested in the topic
- A faculty member must be prepared to supervise the researcher
- The researcher can obtain relevant data on the topic
- In case of quantitative research the researcher must know the appropriate statistical tools for analysis.
- The topic should neither be too broad nor too narrow
- Researcher must try to add something new to the literature
- The topic should be Researchable
- The topic should be Feasible
- The research should be Ethical
- The research should have practical value
In order to have some idea of various research topics in marketing; a list is given below:
Marketing Research Topics
- To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
- To study the managerial perception on the importance of corporate signage and its impact on its implementation
- To study the effects of sales person support to customer on sales of ready-made garments
- The effects of utilitarian, ego-defensive, value expressive and knowledge function on consumer decision making
- To study the effects of managerial perception on implications of multinational brands strategy on its implementation
- To study the impact of ad quality and program involvement on consumer zapping behavior
- To study the effects of consumer characteristics, product characteristics and market characteristics on manager’s choice of selecting and advertising appeal
- To study the relationship between consumer knowledge of Islamic banking and consumer product endorsement
- To study the impact of scarcity and authenticity of research data on effective marketing decision making
- To study the effects of sales force turnover on corporate image
- Culturally relevant music in electronic advertising
- To study the effect of extended brand name on brand identity and recall
- To study the effect of customer loyalty status and brand characteristics on brand recommendation
- To study the relationship between product characteristics and choice of exhibition
- To study the impact of customer steps on waiters salaries and job retention
- A comparative study between private and own labeling in textile industry
- The effects of new product development strategies on consumer brand perception and preference
- To study the consumer dealer service perception on consumer dealer choice
- Impact of word of mouth marketing on service selection preference
- To study the impact of commercialization on quality of higher education
- A study on the factors affecting success or failure of products at the time of re-launch
- Conflict between distribution channel due to modern retailing
- Conflict between distribution channel due to modern retailing
- A comparative study on sales-oriented and customer-oriented business approaches at telecommunication sector
- The effect of high concrete brand name on brand recall
- Reasons for non-consideration of brands
- Influence of price promotions on internal and external reference price of consumer
- A study of factor influencing consumer buying decision for car engine oils in Karachi
- Relationship between internal marketing, service quality and customer satisfaction
- Effects of publicity on consumer perception in showbiz industry
- Effectiveness of 15-30 seconds advertisements on recognition and brand recall
- Effect of corporate web portal on consumer perception towards the company
- How CSR efforts effect brand perception
- A study on relationship by retailer and its impact on store loyalty
- Consumers perception in competitive advertising
- A relationship between delays and evaluation of service and its impact on consumer satisfaction
- The effects of retention strategies on employ morale and productivity
- Impact of series quality and perceived value on behavior intentions of consumers in hospitals
- Self-concept, brand personality and its impact on brand choice
- Impact of demographics on fashion consciousness
- Effects of stress on impulse buying behavior
- Factor effecting consumer satisfaction in paint industry
- Factors effecting credibility of television news channels
- Effects of relationship marketing on consumer satisfaction and retention in life insurance industry
- Consumer perception of subliminal advertising (attention and retention of consumers for subliminal advertising)
- The affects of corporate response to defective products in consumer electronics on customer satisfaction
- Impact of higher sales discount on perceived quality, brand loyalty and buying decision of the product by customer
- Impact of in-store display on sales (A comparative study between new and mature product)
- A study on purchase and repeat purchase intention due to brand recall
View Comments
I'm doing a degree in international marketing at a certain University in Africa. I'm in my final year and have had difficulties in finding a research topic in international marketing, l'm interested in researching on something to do with the food processing industry or something to do with exports in this industry. Can you please assist me in coming up with a research topic. Thank you in advance
im a final year marketing student, i need your assistant in finding a research project topic in the area of advertising, i will be grateful for your assistant
In search for a research topic in marketing,kindly give me a tip or link to the data base.
Hi
I'm interested iin researching on a sales and marketing toping
And am looking for topic samples. Your assistance will be hgighly appreciated.
Regards
Ella
i am in 3 sem of pgp& want some project titles on sales
Thanks in advance
Hi I'm struggling to find a good research topic in Retail sector or restaurant business. plz help me
Hello I am a 3rd year marketing and sales management student at a university in South Africa i need help on finding a topic to research in brand or product preference! I am also a full time hairstylist maybe if i can get a topic work related please.
It will be appreciated
hi,i am a final year student in marketing for a post-graduate certificate.I wish to write a project and will need a research topic relating to micro-finance institutions:Credit Union.please i need your help.
While waiting ,accept my warmest greetings.thanks
am a final year student looking for a research project topic interested in Branding of corporate image
hi. um a finally year marketing student need a help in a topic for the research more especiaaly on retail marketing or brand.
thanks in advance even for the ideas above.