Categories: Strategic Management

TOWS OR SWOT Matrix of TOYOTA

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<h3 align&equals;"center">&&num;160&semi;<&sol;h3>&NewLine;<h3 align&equals;"center">TOWS&sol;SWOT Matrix of TOYOTA<&sol;h3>&NewLine;<p align&equals;"center">&&num;160&semi;<&sol;p>&NewLine;<p align&equals;"justify"><a href&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2011&sol;01&sol;image3&period;png"><img title&equals;"image" style&equals;"border-top-width&colon; 0px&semi; display&colon; block&semi; border-left-width&colon; 0px&semi; float&colon; none&semi; border-bottom-width&colon; 0px&semi; margin-left&colon; auto&semi; margin-right&colon; auto&semi; border-right-width&colon; 0px" height&equals;"371" alt&equals;"image" src&equals;"http&colon;&sol;&sol;mba-lectures&period;com&sol;wp-content&sol;uploads&sol;2011&sol;01&sol;image&lowbar;thumb3&period;png" width&equals;"500" border&equals;"0" &sol;><&sol;a> <&sol;p>&NewLine;<p align&equals;"justify">SWOT Matrix for Toyota is provided in the above figure&period; SWOT Matrix contains nine cells in which four are key factor cells&comma; four strategy cells and one blank cell&period; First of all&comma; the four key factor cells are completed which are labeled as&colon; S&comma; W&comma; O&comma; and T then the four strategy cells will be constructed which are labeled as&colon; SO&comma; WO&comma; ST&comma; and WT&period; <&sol;p>&NewLine;<p align&equals;"justify">It is important to note that not all the strategies developed in the SWOT Matrix will be selected for implementation&period; The matrix only points out the possible strategies which can be implemented&period; It does not help in determining the best strategies for implementation&period; While constructing SWOT matrix&comma; one should include S1&comma; O2 type notation after each strategy because notation reveals the rationale for each alternative strategy&period;<&sol;p>&NewLine;<h3 align&equals;"justify">&&num;160&semi;<&sol;h3>&NewLine;<h3 align&equals;"center">Limitations of SWOT&sol;TOWS Matrix<&sol;h3>&NewLine;<p align&equals;"center">&&num;160&semi;<&sol;p>&NewLine;<ol>&NewLine;<li>&NewLine;<div align&equals;"justify">SWOT matrix does not reveal the steps which need to be followed in order to achieve competitive advantage&period; The matrix does not show how to implement the strategies successfully&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">Organizations always face changing competitive environment&period; Due to continuous improvements it becomes difficult for the organizations to reveal the dynamics of a competitive environment in a single matrix&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<div align&equals;"justify">TWOS Matrix does not show interrelationships among the key internal and external factors&period; Organizations may overemphasize a single internal or external factor in formulating strategies&period; Whereas&comma; interrelationships among the factors also impact the strategies&period; <&sol;div>&NewLine;<&sol;li>&NewLine;<&sol;ol>&NewLine;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;95 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;

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