Business

What are the Buyer Readiness Stages?

In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good…

11 years ago

Adaptive Marketing

In today’s world, Marketing has come around in a wide variety of ways to tailor the needs of the audience,…

11 years ago

Challenges for Marketing in New Era

The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers…

14 years ago

Drivers of Change in Industry

Drivers of change are the factors that make a difference in the industry in general. These forces compel companies to…

14 years ago

Management Functions and Skills

The word management is commonly used in several different ways. For example, you can refer to people handed in providing…

14 years ago