American researcher Henry Murray (1893-1988) built up a hypothesis of demeanor that was sorted out regarding thought processes, presses, and…
How customers view a product is of the utmost importance. Based on how they view or feel about the product…
Consumer behavior refers to the selection, acquisition and consumption of goods and services to meet their needs. There are different…
The consumer buying behavior is defined as a process in which the individuals search, purchase, use and finally dispose of…