As we know that the technology has been changed, due to this change the organization is moved towards the online…
For every successful business there are a lot of factor involved which make it possible for the organization to move…
Consumers are mostly influenced by opinions that are expressed directly to them. Nowadays the marketers spend millions of money on…
Service inseparability is considered as an important property that basically states that the services are produced and consumed at the…
What is Indirect Marketing? Indirect marketing is the distribution of various products through channel which includes one or more than…
Dialectical is derived from a Greek word which means to argue or contend with. In earlier time the Greek uses…
In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good…
Suppose you are reviewing all of your organization’s products and you have to decide on which one you should invest…
Marketing Managers have to deal with diverse purchase scenarios, when they sell directly to businesses. The buying centre of the…
A marketer generally classifies products on the basis of the factors like durability, tangibility and use that may be industrial…