Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services…
Personal selling is a very old form of promotion, it involves the use of sales force to support the push…
New Product Pricing Strategies The most challenging stage of product is introductory stage. In introductory stage of new product companies…
Product Life Cycle Product life cycle is the phenomena of the product being manufactured, development, customized, marketed etc. in short;…
Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands…
Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers…
Marketing is the social and managerial process to understand the customer need and wants in order to develop the right…
Market is composed of buyers, and buyer are not same in taste and preferences regarding to product and services. Every…
Marketing Mix History Marketing mix is one of the important topics in marketing. The idea of this term is generated…