Cultural environment is the activities of the human beings along with the relationship and with the environment they are living…
Consumers are mostly influenced by opinions that are expressed directly to them. Nowadays the marketers spend millions of money on…
Promotion allowance involves the factors that are required to familiar the product with customers. Advertisement and promotional programs are the…
A Brand Asset valuator is a metric that is used to analyze how a brand is perceived by its consumers…
In today’s world, Marketing has come around in a wide variety of ways to tailor the needs of the audience,…
Chevron is an American multinational energy corporation founded in 1984 which has been engaged in every aspect of industries like…
The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers…
Drivers of change are the factors that make a difference in the industry in general. These forces compel companies to…
The price adjustment strategies relate to all the strategies implemented by an organization that takes into account the differences between…
Direct marketing is the sub-branch of marketing, it's different from marketing in two perspective. First, direct marketing directly convey message…