Categories: SWOT Analysis

Wal-Mart SWOT Analysis

Strengths

•    It is the world largest company in term of revenues.

•    It is well known for lowest cost products.

•    Wal-mart has the largest employee base.

•    The company covered most of the US market and having a huge market share.

•    Walmart offers variety of products in their stores.

•    Walmart is operating in 14 countries with 2,980 stores.

•    It sells 40% of private brands which are produced through contracts with manufactures.

•    High customer satisfaction.

•    The SAMs Club customers are able to buy the products in bulk quantity and getting the advantage of low prices.[sky]

•    A Wal-Mart super store offers non stop shopping for their customers.

•    Satisfaction guaranteed programs promoting customer goodwill

•    Buy from local merchants when possible

•    Stock ownership and profit-sharing with employees

Weaknesses

•    The Corporation is huge but still has presence in 14 countries.

•    Customers sometimes are curious about the quality of products.

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