Wal-Mart (WMT) Mission Statement

The Mission Statement and Purpose of Wal-Mart (WMT)

Wal-Mart’s advertised mission statement and its advertising slogan are the same:

"We save people money so they can live better."

In addition to this mission statement, the company looks to its founder, Sam Walton for a company "purpose":

“If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.”

In order to fulfill its mission, Wal-Mart has developed some unique, policies, principles, rules, processes and procedures, the sum total of which form the Wal-Mart stores corporate culture:

• Open Door Policy – Managers’ doors are open to employees at all levels

• Sundown Rule – Answering employee, customer, and supplier questions on the same day the questions are received

• Grass Roots Process – Capturing suggestions and ideas from the sales floor and front lines

• 3 Basic Beliefs & Values – Respect for the Individual, Service to our Customers, Striving for Excellence

• 10-Foot Rule – Making eye contact, greeting, and offering help to customers who come within 10 fee

• Servant Leadership – Leaders are in service to their team

• Wal-Mart Cheer – An actual structured chant that was created by founder Sam Walton to lift morale every morning