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<p align="justify">Annual objectives are the objectives made for a year. Annual objectives are the short term milestones should be achieved in order to meet long term objectives. Similar to long term objectives, annual objectives should be SMART; Specific, Measurable,Attainable,Realistic and Timely. </p>
<p align="justify">Annual objectives should be established at following levels of an organization:</p>
<p align="justify">1. Corporate level (For example, GE is a corporation)</p>
<p align="justify">2. Divisional level (For example, GE&#8217;s divisions include GE Capital, GE Energy, GE Technology Infrastructure, and GE Home &; Business Solutions)</p>
<p align="justify">3. Functional level (For example, GE functional areas could be Finance, Marketing, Management, HR, Manufacturing, Supply Chain, Technology and etc)</p>
<p align="justify">A list of annual objectives is required for achieving long-term objective. Annual objectives plays critical role in strategy implementation on the other hand long-term objectives are important in strategy formulation.</p>
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<h3 align="justify">Example of Annual Objectives</h3>
<p align="justify">XYZ corporation has an annual objective to increase market share by 10%, revenues and profits by 20%.
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