What is Marketing?

Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Adcock

The right product, in the right place, at the right time, at the right price.

Palmer

Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.

Which organization can perform marketing function

Marketing is for both for profits and non-profitable organization, every organization require good reputation, it can be done through marketing function.

Ending this articles with my definition ” Marketing is about reading customer mind to get the feelings and understanding about customers needs and wants, develop the solution in the form of product and services to cater customers needs and wants.