Adidas Corp. SWOT Analysis

&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad1" id&equals;"quads-ad1" style&equals;"float&colon;left&semi;margin&colon;0px 0px 0px 0&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;<h3>Introduction<&sol;h3>&NewLine;<p align&equals;"justify">Adidas corp&period; is largest retail company in the world&semi; it is the 2nd largest company with respect to manufacture&period; Adidas is known for sports product but along with it also related with the cloths and wearing products&comma; like bags&comma; watches&comma; shirts etc&period; the company is registered back in 1949 and its head quarter is located in Herzogenaurach &lpar;Germany&rpar;&period;it is running on stock exchange&comma; suppose an example by share of stake holders&period;<&sol;p>&NewLine;<h3>Strengths<&sol;h3>&NewLine;<p align&equals;"justify">• As a sports retailer organization Adidas is one of the big sponsor company of different sports events&comma; particularly in football events&period;<&sol;p>&NewLine;<p align&equals;"justify">• Adidas have verity of products like shirts&comma; shoes&semi; bags etc and many of them are available on its own site&period;<&sol;p>&NewLine;<p align&equals;"justify">• As it one of the largest company so there are many competitor worldwide like Nike which is famous on northern side of USA so it continuously improving its quality&period;<&sol;p>&NewLine;<p align&equals;"justify">• In past Reebok and Salmon group were the biggest competitor of Adidas but now it is owned by Adidas&period;<&sol;p>&NewLine;<p align&equals;"justify">• Adidas has announced eleven years deal of basketballs with NBA in 2006&period;<&sol;p>&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad2" id&equals;"quads-ad2" style&equals;"float&colon;none&semi;margin&colon;0px 0 0px 0&semi;text-align&colon;center&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;<p align&equals;"justify">• Its income reached up to € 245 in the previous year&period;<&sol;p>&NewLine;<p align&equals;"justify">• Due to mobile technology Adidas spread it advertisement easily and which make it better then the competitors&period;<&sol;p>&NewLine;<p align&equals;"justify">• As Adidas is has partnership with MTV thus this make its image even better&period;<&sol;p>&NewLine;<h3>Weaknesses<&sol;h3>&NewLine;<p align&equals;"justify">• One of the weak point of Adidas is that as it has quality product thus their prices are also very high it rang from 1 euro to 250 Euro per item<&sol;p>&NewLine;<p align&equals;"justify">• Web booking of Adidas is very limited it is only offer in USA and some area in Europe thus rest of the world did not have this opportunity&period;<&sol;p>&NewLine;<p align&equals;"justify">• Adidas stuff are not available to the customer directly therefore a lot of miss perception is created between the customer and seller&comma; also the manufacture is not received to the whole sale dealer properly&period;<&sol;p>&NewLine;<p align&equals;"justify">• Customer care centre of Adidas is not working properly there are also limited centre available to support customer thus Adidas face a lot of problems particularly in electronic market where its range is also limited&period;<&sol;p>&NewLine;<p align&equals;"justify">• Most of the shoes manufacture by Adidas is of very low quality&period;&NewLine;<&excl;-- WP QUADS Content Ad Plugin v&period; 2&period;0&period;92 -->&NewLine;<div class&equals;"quads-location quads-ad3" id&equals;"quads-ad3" style&equals;"float&colon;none&semi;margin&colon;0px&semi;">&NewLine;&NewLine;<&sol;div>&NewLine;&NewLine;